Photoshop. So much bad but the occassional good makes up for it.
Saturday, December 20, 2008
Saturday, December 6, 2008
It's beginning to look a lot like Lex-mas!
In a season full of rampant consumerism and television advertisements designed to keep it that way, one annual campaign always makes me laugh. The setting changes each year but always ends the same way – in a driveway with one happy person giving his/her spouse a brand-new Lexus with giant, red bow on top.
Every year I see these ads and wonder…
Who are these people?
Successful, established corporations like Lexus/Toyota don’t produce and run ads unless there is a proven target audience. As this message has been repeated by Lexus for a number of years one can assume that there are people out there, a bunch of people in fact, that can and do drop seventy grand on a single Christmas gift. I just don’t know any of them. I’d like to. In fact, I’d like to know them well enough that I had a place on their shopping list.
Sure it would be awkward at first:
“Here ya go Rob, it’s a new Lexus LS.”
“Wow! You shouldn’t have! This is great! Oh, and this gift certificate to Cracker Barrel is for you. They have really good pie! Merry Christmas!”
(Luckily, nothing masks or completely alleviates guilt like the quality, luxury and superior customer satisfaction promised by the Lexus web site.)
Let’s say you have the means and the desire to get someone a luxury automobile for Christmas. How do you maintain that level of gift-giving? You’ve set the bar kind of high. What could you possibly get next year that wouldn’t be a let-down, besides another, more expensive car? And even then you risk having your creativity and thoughtfulness questioned. “Another car. Great. I haven’t even got the new-car smell out of the old one yet. I guess you were too busy to put any thought into a gift this year… jackass.”
Another possible pitfall would be the whole Christmas-religion connection. A $70,000 present may not do much to impress the traditionalists out there - those still clinging to the outdated concept that Christmas isn’t really about the gifts. These are the cheapskates that prefer family togetherness or helping those less fortunate. If you’re thinking of buying them a luxury car I might suggest adding a complimentary item in an effort to sway them – like a WWJD bracelet, telling them that it really stands for, “what would Jesus drive?”
When I see these commercials I also can’t help but wonder who makes those giant, red bows. Is it a bow company making many different sizes, or a company that just specializes in giant versions of all sorts of products? If anyone out there knows please share.
Happy Holidays.
Every year I see these ads and wonder…
Who are these people?
Successful, established corporations like Lexus/Toyota don’t produce and run ads unless there is a proven target audience. As this message has been repeated by Lexus for a number of years one can assume that there are people out there, a bunch of people in fact, that can and do drop seventy grand on a single Christmas gift. I just don’t know any of them. I’d like to. In fact, I’d like to know them well enough that I had a place on their shopping list.
Sure it would be awkward at first:
“Here ya go Rob, it’s a new Lexus LS.”
“Wow! You shouldn’t have! This is great! Oh, and this gift certificate to Cracker Barrel is for you. They have really good pie! Merry Christmas!”
(Luckily, nothing masks or completely alleviates guilt like the quality, luxury and superior customer satisfaction promised by the Lexus web site.)
Let’s say you have the means and the desire to get someone a luxury automobile for Christmas. How do you maintain that level of gift-giving? You’ve set the bar kind of high. What could you possibly get next year that wouldn’t be a let-down, besides another, more expensive car? And even then you risk having your creativity and thoughtfulness questioned. “Another car. Great. I haven’t even got the new-car smell out of the old one yet. I guess you were too busy to put any thought into a gift this year… jackass.”
Another possible pitfall would be the whole Christmas-religion connection. A $70,000 present may not do much to impress the traditionalists out there - those still clinging to the outdated concept that Christmas isn’t really about the gifts. These are the cheapskates that prefer family togetherness or helping those less fortunate. If you’re thinking of buying them a luxury car I might suggest adding a complimentary item in an effort to sway them – like a WWJD bracelet, telling them that it really stands for, “what would Jesus drive?”
When I see these commercials I also can’t help but wonder who makes those giant, red bows. Is it a bow company making many different sizes, or a company that just specializes in giant versions of all sorts of products? If anyone out there knows please share.
Happy Holidays.
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